The Challenge
Sodexo wanted to tackle unpleasant urinal odours with a product that also supported their ESG goals around sustainability and social value. Traditional urinal solutions lacked innovation, power and the ability to deliver measurable social impact.
The Approach
P-Wave® presented the NHS England branded Slant6 urinal mat to Kevin Muckle, Head of Cleaning at Sodexo, highlighting its unique combination of hygiene performance and public health benefits:
- Powerful long-lasting fragrance for odour control
- Verified biodegradability in landfill for sustainability
- Anti-splash design for cleaner washrooms
- Life-saving public health messaging: “Blood in your pee? Contact your GP practice.”
Sodexo carried out a trial at their UK HQ to assess the product’s performance and the potential to support NHS England’s earlier cancer diagnosis drive.
The Outcome
The trial impressed both in hygiene benefits and in delivering social value through a high-visibility men’s health awareness message. Sodexo adopted the P-Wave® NHS urinal mats as their preferred urinal solution across all UK sites, streamlining supply through phs Group and Bunzl Catering.
“Sodexo is proud to support this crucial NHS England men’s health initiative. As soon as we saw this urinal mat option, we knew we had to install them in our washrooms nationwide.”
— Kevin Muckle, Head of Cleaning, Sodexo UK & Ireland
Wider Rollout
The success at Sodexo reflects a growing movement among major organisations to integrate ESG goals with washroom hygiene. Other adopters of the NHS-branded Slant6 include:
- Mitchells & Butlers plc – rolling out via Brakes
- Manchester United – using Slant6 across Old Trafford via Rawlins
- Wincanton – Specifying the mats across their estate via Lyreco, following trials and wellbeing events
Why It Works
· Proven odour control and hygiene performance
· Reduces environmental impact with landfill-biodegradable design
· Delivers life-saving health messaging to men at a high impact point in time without distractions
· Strengthens ESG and social value commitments
Impact in Numbers
- Over 1,000,000 NHS-branded urinal mats have been placed nationwide in the first 18 months of the campaign.
- 71% of men said they’d be more likely to visit a GP if prompted by the mat after noticing blood in their urine
- 64% view a venue more positively for displaying public health messages in washrooms
