Partnering with the NHS
Why we are supporting the NHS...
Passing blood in pee – even just once – is a common symptom for bladder, kidney or prostate cancers, which are all amongst the 10 most prevalent cancers in the UK, and generally affect men more than women.
Our urinal mats are already used at tens of thousands of venues across the UK and present a unique, high-impact opportunity to share an awareness message that has the power to save lives. Survey data shows just over half of men in England use a public urinal at least once a week. And the majority of men (71%) said they would be more likely to contact their GP practice if they saw messaging on a urinal mat and were experiencing blood in their pee.
Mark Wintle, P-Wave Brand Manager said:
“We are proud to be working with NHS England on this first-of-its-kind partnership, which offers a creative yet simple way to convey a potentially life-saving cancer awareness message.
We are delighted that through our P-Wave urinal mats, we can encourage people to check for blood in their pee and to contact their GP practice if they spot it and are excited to share these with our customers and play a part in helping spread this important message.”
Cancer Survivor Support
The NHS’s initiative is being supported by: David, 70 years old, from Cambridge; Adil, 28 years old from London; and Michael, 67 years old, from Buckinghamshire, who were all diagnosed with cancer after noticing blood in their pee.
Michael said: “When I first noticed blood in my pee in 2013, I didn’t think it could be cancer. But, after a few days my wife urged me to contact my GP practice which led to my bladder cancer diagnosis. If it wasn’t for my wife, I’m not sure when I’d have contacted my doctor – so this new NHS initiative with P-Wave is such an important way to ensure men get the message that if they have blood in their pee, they really need to get it checked out. I’m so grateful that I sought help when I did, and now I work at Fight Bladder Cancer where I’m in a position where I can help highlight this vital sign of cancer to others.”
Professor Peter Johnson, NHS England National Clinical Director for Cancer said...
“Passing blood in your pee – even just once – shouldn’t be ignored because it could be sign of cancer, so needs to be quickly checked out by a GP."
“Cancer survival is at an all-time high, and we’re seeing more people than ever before diagnosed at an early stage – and this partnership with P-Wave is just one of the many ways we are ensuring people are aware of potential cancer symptoms."
“I want men to be more aware of their bodies – please look for anything else that is unusual for you - and get checked out early, it could save your life.”
Planned rollout
Initial shipments of the Slant6 screens with the NHS message will be sent out throughout 2024 and beyond.
The messaging will appear on all six fragrances and will run throughout 2024 & 2025 for maximum exposure, replacing the current P-Wave branding on our urinal mats. We thank all of our customers in advance for their support in helping to deliver this important message.
The decision to keep a smaller P-Wave logo on the screens is to ensure that customers are assured they are still buying a genuine P-Wave product.
