Partnering with the NHS
We’re working together with NHS England to deliver an important health message and to encourage body awareness.
Take a look at our video above (made in collaboration with Ollie Rastall at Source Supplies) to see the impact this partnership has had in just the first year alone.
If you'd like to help save lives by supporting the NHS and P-Wave's 'Blood in your pee' health campaign, please contact us for more information or a sample. We'd love your support.
You can also help us to support the campaign by downloading our NHS Toolkit on the link below, this includes images and web banners, as well as posters for placing above the urinals to promote this vital partnership.
Why we are supporting the NHS...
Passing blood in pee – even just once – is a common symptom of bladder, kidney and prostate cancers, which are all amongst the 10 most prevalent cancers in the UK, and generally affect men more than women.
Our urinal mats are already used at tens of thousands of venues across the UK and present a unique, high-impact opportunity to share an awareness message that has the power to save lives. Survey data shows just over half of men in England use a public urinal at least once a week. And the majority of men (71%) said they would be more likely to contact their GP practice if they saw messaging on a urinal mat and were experiencing blood in their pee.
Mark Wintle, P-Wave Brand Manager said:
“We are proud to be working with NHS England on this first-of-its-kind partnership, which offers a creative yet simple way to convey a potentially life-saving cancer awareness message.
We are delighted that through our P-Wave urinal mats, we can encourage people to check for blood in their pee and to contact their GP practice if they spot it and are excited to share these with our customers and play a part in helping spread this important message.
By the end of 2025, more than 1 million of these NHS branded urinal mats will have been placed in urinals across England, Scotland & Wales."
Discover our NHS product range
NHS Urinal Mat Campaign
So far we’ve shipped out over 1 million NHS urinal mats to date, these have been installed in places such as Manchester United, Sodexo, Mitchells & Butlers and Wincanton, along with thousands of other venues that have rallied behind the campaign. We will continue to support NHS England with this life-saving partnership as we approach their 2028 target of diagnosing 75% of cancers at stage 1 or 2.
Encouraging Body Awareness
Thanks to campaigns like this, data shows, more people than ever before are being seen and treated by the NHS for cancer – in the last year the number of people receiving lifesaving checks for cancer hit nearly three million (2.92m) – more than any other year on record.
On behalf of both the NHS England and P-Wave® teams, thanks for your support.
For more advice on the blood in urine topic, visit the dedicated NHS page.