P-Wave® win big at the European Office Products Awards

P-Wave wins prestigious European Office Products Award

P-Wave was one of the winners of the 24th European Office Products Awards (EOPA) which were announced at the Hotel Okura in Amsterdam on 11 March 2025.

The annual EOPA were once again presented as part of OPI’s Partnership event, which for the 11th time brought together senior executives from Europe’s reseller and vendor communities for strategic one-to-one meetings.

The EOPA 2025 presentation dinner was attended by leading industry figures from across Europe. It was a fabulous evening of celebration that highlighted great products, initiatives, companies and individuals from the business supplies industry. It was also a wonderful opportunity to get together, meet existing business partners and forge new relationships while raising a glass to all that is innovative, progressive and resilient in our sector.

P-Wave won the Marketing Campaign of the Year award for its NHS England Body Awareness Partnership. The campaign – truly lifesaving – encouraged men to consult their doctor if they see blood in their urine. This could be detected by using P-Wave’s Slant6 urinal mats, distributed through a wide range of resellers to B2B customers across the UK. The EOPA judges were hugely impressed with the campaign concept as well as the results: there has been a significant increase in awareness of the issue and P-Wave has reported that more early-stage cancers have been identified and lives saved.

Commenting on this year’s EOPA, OPI CEO Steve Hilleard, who is also the Chairman of the EOPA judging panel, said: “For the 24th time, the European business supplies sector came together to reward the very best of what our industry has to offer. Challenges remain omnipresent, but there appears to be an enormous appetite – partially through great leadership – for facing them head-on and continuously coming up with new and innovative products, inspiring campaigns and initiatives.

“The EOPA are always a great reflection of what’s going in our sector and this year is certainly no different. The judging panel was once again impressed with the calibre of the nominations in a total of 13 categories and the excellence of the winners in every single one of them.”

For more information about the EOPA and the judging process, see opi.net/EOPA2025