“We are so proud of our successful collaboration with NHS England to deliver its important men’s health message – “Blood in your pee? Contact your GP practice” – via specially branded awareness-raising urinal mats in thousands of washrooms nationwide,” says P-Wave Brand Manager Mark Wintle at Robert Scott. “We are looking forward to sharing this success story with visitors to stand D2 at The Cleaning Show.
“With the help of our customers, we have placed over 750,000 NHS-branded urinal mats in men’s washrooms across the country, from pubs, offices and restaurants, to shopping malls and stadiums.
“Our partnership with NHS England is unique and has gained momentum as businesses have come on board to support this important and potentially life-saving initiative. We are thrilled that this ever-growing group of partners includes Sodexo, PHS Group, Balfour Beatty, Mitchells & Butlers, Wincanton, and even Manchester United football club.”
Taking the life-saving initiative into high-end hospitality
The more men see the message, the more effective the campaign becomes, so P-Wave has released a new limited edition urinal screen, aimed at high-end hospitality.
“Our new sleek, black Slant6 Midnight Coast limited edition is more upmarket than a celebrity chef’s tasting menu,” says Mark Wintle. “It allows guests to indulge in a refreshing aquatic fragrance, balanced with green palm leaves, fruity and floral hints, all layered over driftwood and white musk. And while they enjoy the luxury, they will also be reminded of an important NHS cancer awareness message – because even in a 5-star washroom, health matters.”
Fresh new branding for The Cleaning Show
P-Wave will be demonstrating its brand new high powered OurFresh air freshening system at The Cleaning Show, where visitors will also see the full impact of P-Wave’s new branding.
“We’ve been enhancing the washroom experience with our air-freshening products for many years, and now it’s time to refresh our brand,” says Mark Wintle. “Simple and elegant, our new branding is as memorable and effective as our popular fragrances and brings a breath of fresh air to the P-Wave brand.”
P-Wave has taken its NHS men’s health message into high-end hospitality with its branded Midnight Coast Slant6 urinal screen.