2024 has been a very successful year for P-Wave and we are incredibly proud to be supporting the Loo Of The Year Awards once again. Since the end of last year, as part of a major earlier cancer diagnosis drive, an NHS partnership with P-Wave has encouraged men to consult their GPs if they see blood in their urine. The collaboration has seen this important health message – Blood in your pee? Contact your GP practice – delivered directly to those at risk through a special message featured on P-Wave’s Slant6 and Trough urinal mats.
The campaign, which garnered widespread mainstream media attention and has been shortlisted as a finalist in both the PFM and British Business Awards, was officially launched at last years Loo Of The Year Awards. Since then, P-Wave have supplied more than 600,000 urinal mats with this potentially life-saving message on and the campaign has been supported by companies such as Harrods, Bidfood, Booker, phs, Balfour Beatty, Sodexo and Mitchell’s & Butlers, who have rolled the mats out across their entire estate.
Diagnosing cancer early means it is easier to treat and can save lives, which is why the NHS chose to collaborate with P-Wave, urging men to be aware of changes in their bodies and to contact their GP practice if they notice symptoms that could be a sign of cancer - such as blood in pee.
P-Wave Brand Manager Mark Wintle at Robert Scott said: “We are proud to be working with NHS England on this first-of-its-kind partnership, which offers a creative yet simple way to convey a potentially life-saving message. The NHS Long Term Plan ambition is that, by 2028, the proportion of cancers diagnosed at stages 1 and 2 will rise from around 50% to 75% and we are committed to doing our best to help the NHS achieve that goal. We thank all those that have supported us so far and encourage other businesses to get involved in promoting the wellbeing of their staff and visitors.”